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INTRODUCTION
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If you are
part of a group that is just starting to contact the
media or your regular work requires you to communicate
with the media then this handbook will help you to
simply, efficiently and professionally compose and
deliver your message. You can use it whether your goal
is to inform the public about your activities, to
promote plans that you have scheduled, to demonstrate
transparency in your work or to make a contribution in
the resolving of certain issues of public
interest.
Knowing some principles for successful communication
with the media will help you better organize your work,
and will help journalists precisely present your message
to the public, without much effort and waste of time.
The material included in this handbook represents a
systematic review of what is most important from all
seminars, workshops and trainings organized on this
topic by the Macedonian Institute for Media for
non-governmental organizations, local self-government
units, spokespersons and youth of political parties.
It explains some basic principles for development of a
media strategy, instruments for communication with the
media, and methods for monitoring and assess of your
media coverage. You will also find other useful
information that will make communication with the media
easy for you.
Remember there is no need to be afraid of the media. In
fact, the media can be an important ally on your road to
success. |
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