|
MIM, the authors and the editorial board of “How to Communicate with the Media” would like to thank all those who contributed to the preparation of this manual, including those who participated in the media relations seminars held by MIM and the various individuals who offered suggestions and comments. The content of this manual draws upon a variety of resources and the authors would like to express appreciation to the authors of the following publications which proved particularly useful in the creation of this manual.
Hausman, Marc (2002) Press Tours: Five Steps to Better Awareness (Online) Retrieved July 18, 2003
http://www.potomactechjournal.com/displayarticledetail.asp?art_id=59562&ec_id=95
Jempson, Mike (1999) Spot On! A handbook for Health Communicators, Bristol, UK: WHO & PressWise Trust
Khouri, Rami G. (2001) The Role and Power of the Mass Media (online) Retrieved July 18, 2003
http://www.passia.org/seminars/2001/ramispaper.htm
McNamara, Carter (1999) Public and Media Relations, Minneapolis Minnesota: Authenticity Consulting, LLC
Miller, Alton Pitch Letter and Confirmation Letters (online) Retrieved July 18, 2003
http://www.althonmiller.com/pitch.htm
Sereg, Ronald, Media and Public Relations Strategy for Non-governmental
Organizations, Washington DC: Freedom House
http://freedomhouse.org/reports/ngopr.html
Silver, Sarah A Media Relation Handbook for Non-Governmental
Organizations, Budapest: Independent Journalism Foundation
Van Kampen, Joke, Dealing with the Media: A Practical Guide (for the EC/UNFPA Initiative for Reproductive Health in Asia), Hanover, Germany: RHI ComNet coordinated by the German Foundation for World Population
Strategic Media: Designing a Public Interest Campaign, Washington DC: Communication Consortium Media Center
The Insider’s Guide to Public Relations (2001), London, UK: Public Relations Consultants Association
This publication was made possible through support provided by the Macedonia Confidence Building Initiative (CBI), a program funded by the U.S. Agency for International Development ’s Office of Transition Initiatives and implemented by the International Organization for Migration. The opinions and examples used are those of the authors and do not necessarily reflect the views of CBI, the International Organization for Migration, the U.S. Agency for International Development or the U. S. Government.
|
