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 Live Feed |
- The term used in the media to refer to footage/film/tape of events |
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as they happen.
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Airtime |
- The scheduled day or period of a broadcast; the length of a program |
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or a segment, such as an interview.
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Announcement |
- A printed notice or a message during a broadcast. |
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Attribution |
- Credit given to who said what or the source of facts. |
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Background |
- (1) A part of a picture or a scene that appears in the distance; |
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(2) Information that is not intended for publication; (3) Information that gives vital facts and/or the history of an organization or issue.
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Banner |
- A headline that extends across the page or screen. |
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Biased |
- One-sided, rather than neutral or objective. |
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Block |
- A group of consecutive time periods. Block programming is the |
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scheduling of programs with similar audience appeal.
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Breaking news |
- A live, unfolding story or impending news; also called |
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a breaking story.
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Broadcast |
- Transmission or duration of a program. |
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Byline |
- Author’s name given at the beginning or the end of an article. |
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Clip |
– A short segment of a program. A story cut from a publication or a |
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segment cut from a video or audiotape.
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Editor |
- A person who edits material for publication or broadcast. |
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Eye contact |
- The practice of looking a person in the eyes. In film and TV eye |
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contact is achieved by looking directly into the camera.
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Editorial |
- Newspaper articles giving the newspaper’s opinions on the main |
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stories of the day.
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Feature |
- A feature takes an in-depth look at what is going on behind the |
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news. It gets into the lives of people. It tries to explain why and how a trend developed. Unlike news, a feature does not have to be tied to a current event or a breaking story. But, it can grow out of something that is reported in the news.
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Five W’s and one H |
- The primary questions a news story answers - Who? |
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What? When? Where? Why? How?
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Headline |
- The title or description at the top of a news release, or article. |
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They may be short, eye-catching and dramatic.
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Human interest |
- A feature about a personality, a story with colorful details |
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and emotional appeal; any work that is not strictly hard news.
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Jargon |
- Language used by members of a specific group, company or industry. |
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Lead |
- The first sentence or first few sentences of a story. |
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Letters to the editor |
- Your opportunity to congratulate, discuss or |
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criticize an article that you have read.
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Media relations |
- The function of gaining positive media attention and |
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coverage.
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News |
- Fresh information. |
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News angle |
- Aspects or details of a feature story that pegs it to a news |
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event or gives it news value for the reader.
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On the air |
- A broadcast in progress. |
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Open mike |
- A live microphone. A microphone that is turned on. |
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Off the record |
- This is what people say when they want the information |
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they tell you to go unmentioned in a story or broadcast report. This means that they do not want their names or quotes to be repeated to anyone or printed in your story.
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Open-ended questions |
- These questions encourage the person to talk and |
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share their thoughts and feelings on a subject. It allows them to tell their own story without much prompting from the reporter.
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Pitching |
- Encouraging the media to report on a story. A pitch letter is often |
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used to encourage coverage of a feature or other story that may require additional motivation.
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Press kit |
- A collection of related information to provide the media with |
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background on a particular organization or event.
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Press release |
- An information sheet sent out by organizations to |
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newspapers, television and radio news editors. The aim is to get the news team interested in covering the story.
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Press conference |
- An arranged gathering of media representatives to |
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announce and explain a significant and newsworthy subject or event.
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Press tour |
- Scheduled press appearances in a series of cities or locations. |
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Pyramid story structure |
- Journalistic style of writing where the most |
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important information is written first, followed by information of decreasing importance (this allows the reader to stop reading having gained the most important information; it also allows editors to cut or edit the story from the bottom up without omitting vital information).
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Reporter |
- A person who gathers news and other journalistic materials and |
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writes or broadcasts it.
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Soft news |
- Stories that are interesting, but less important than hard news |
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(very problematic definition!), focusing on people as well as facts and information and includes interviews, reviews, articles and editorials.
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Sound bite |
- A short phrase or piece of dialogue either cut from an interview |
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or repeated by a spokesperson. A 15-second sound bite is common in radio newscasts.
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Source |
- A person, written article, book, song, video or film from where |
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information comes from.
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Special event |
- An activity arranged for the purpose of generating publicity. |
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Talking head |
- A person shown merely speaking, presented in a dull or |
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unimaginative way.
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Target audience |
- A specific group of people that media producers want to |
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reach.
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Tracking |
- Monitoring of media coverage. |
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