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Budgets and Funding
Funding is a critical element of effective and successful communications. You should have a well-planned budget for developing your communications needs. A budget is something that is planned in advance, not at the last minute. Evaluate what resources you already have at your disposal, both in terms of budgetary resources as well as capital resources such as vehicles, equipment, phone lines etc. If you have the ability to raise more money you can make your budget according to your media plan and raise the money needed to implement it. Otherwise the media plan will have to be limited by the budget available.
(See media plan) Many of the tools and activities for building successful media relations are inexpensive, so there is a great deal that can be done on a small budget.
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