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How to
communicate with the media
If you are part of a group that is just starting to contact the media
or your regular work requires you to communicate with the media then
this handbook will help you to simply, efficiently and professionally
compose and deliver your message. You can use it whether your goal is
to inform the public about your activities, to promote plans that you
have scheduled, to demonstrate transparency in your work or to make a
contribution in the resolving of certain issues of public interest.
Knowing some principles for successful communication with the media
will help you better organize your work, and will help journalists
precisely present your message to the public, without much effort and
waste of time.
The material included in this handbook represents a systematic review
of what is most important from all seminars, workshops and trainings
organized on this topic by the Macedonian Institute for Media for
non-governmental organizations, local self-government units,
spokespersons and youth of political parties.
It explains some basic principles for development of a media strategy,
instruments for communication with the media, and methods for
monitoring and assess of your media coverage. You will also find other
useful information that will make communication with the media easy
for you.
Remember there is
no need to be afraid of the media. In fact, the media can be an
important ally on your road to success.
Skopje,
15/07/2003
Macedonian Institute for Media
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